Riferimento: https://immerse.news/unlocking-the-potential-of-immersive-technology-for-the-arts-1d7fd2e1ca71
While fits and starts in the consumer adoption of these tools have turned the gadget-obsessed tech press from bullish to bearish, the actual potential of immersive tech as a medium has only begun to be unlocked.
Carne Y Arena, which won a special Academy Award in 2017 after a tour that included stops in Cannes and Los Angeles, leveraged both VR and physical immersive design to bring attendees into a re-creation of a migrant border crossing in the American Southwest. Cutting-edge VR was used to deliver the primary experience, but the large-scale set framed the story in a way that brought patrons closer to the visceral details that defined the reality for those who lived it.
There they took off their shoes, placed them in a locker on the wall, and waited for a red light to signal that they could pass through an austere metal door. Beyond the door was a large, dimly lit sandbox with a looming border fence. Every step of this process happened before participants were helped into a mobile VR rig by two attendants, making the immersive tech only part of the immersive experience.
People donate things like time and resources to museums so… if [museums] are willing to be a little daring they could probably get a lot more than they think for their money.”
Yet the point of leveraging technology is to create a great experience for patrons, not just run down a checklist of the latest gadgets. For Pletcher the key is deploying the technology in context.
Santa Fe’s Meow Wolf, which has turned the art world on its ear with its immersive art installations, doesn’t shy away from the cutting edge of mixed reality tech. An app — the Anomaly Tracker — adds another layer to the already rich House of Eternal Return. The free phone app lets visitors tune into augmented reality extensions of installations inside the home, playing into the multiversal mythology the collective has built for their work.
In mixed reality the pieces reach titanic proportions, with the AR versions often hovering in the sky over the scene as if they were supernaturally charged storms.
Which brings us to the first — and last — principle of immersive design: know your audience, and know what relationship you’re looking to foster between them and the work. No matter the technology deployed, the principle remains.